This is the hardest thing for me to explain to clients. Most get it a year into branding. You have so much content beyond your logo. It's not your logo's job to tell them that you do hair, makeup, run a daycare, and file taxes. Deliver the solution and claim it with your logo.
🔻 Graphotype 🔻 (3)
Client: Heiwa Paper Company, Japan
Designer: Ken Miki & Associates
Ken Mimi’s promotional poster for the Heiwa Paper Company, a wholesale distributor of high quality print paper, is typical of his work: simple in logic but complex in execution. Heiwa Paper wishes to promote their product Hokusetsu (meaning ‘northern mountain’), a fine, uncoated Paper with a superior level of whiteness that they associated with snow.
Miki used illustrator to build up a glistening mountain range spelling the word “SNOW” at its peaks, which are left free of ink, so that the paper’s unadulterated dazzling white shines out while the mountains darken progressively towards pitch black at their bases.
Miki likens the image to a digital version of an ink-and-wash (sumo-e) painting, in which gradation in colour and line are achieved.
“Money does not make me happy” spread in copy magazine.
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Life is a crossword puzzle despite what gets toss your way...as long as u trust in the lord you will be able to beat the battle... nothing fancy today.... Visual Concept and design by Visionary Productions #graphicdesign